Local SEO operates under the same principles as traditional SEO but focuses on boosting your visibility in searches with a geographical component. It tailors your site’s ranking to ensure prominence in locality-specific queries.
For instance, if you run a restaurant in Chicago, Local SEO enhances your visibility dramatically. It aims to position your business at the forefront of search results when potential customers look for “Restaurant in London” or “Top London Restaurants,” increasing your chances of being their choice.