Consumers are inundated with marketing messages every day. A constant barrage of videos, images, and text promise solutions to every possible problem. The result? An audience primed for decision fatigue. And a frustrated, confused reader is far less likely to become a paying client. So, what’s the solution?
Your call-to-action (CTA) button should be direct, customized, and powerful – ‘Click Here’ just doesn’t cut it anymore. Your CTA button needs to inspire action. Here are some ideas that you can test out when creating your next CTA button.
Get Specific
Stay away from generic instructions. Remove the words “download,” “submit,” and even “buy” from your vocabulary. Instead, provide customers with results-based instructions that integrate an incentive and communicate benefits:
“Get Your Free eBook,” “Get a Free Quote,” or “Add to Cart — Save 20%”
Make It All About The User
Let the visitor know it’s all about them by including words like “me,” “my,” or “I” in the CTA button copy. For example, “Send me the Sales Ninja eBook.”
Or, you can take it a step further and focus on how the offer will benefit the user: “Yes – I want to be a Sales Ninja!”
Put People At Ease
Address common concerns within your CTA button. For example, people might be hesitant to click because they don’t want to provide credit card details, or they’re worried you’ll spam them or sell their information:
“Start your FREE trial now — No credit card required”
Ask A Question With An Obvious Answer
Ask a question and let your CTA button answer it:
“Do you want to convert more leads?”
“Yes! I want to convert more leads”
Some people include two buttons when using the question/answer approach: The ‘yes’ answer alongside a ‘no’ answer. This makes the affirmative answer more desirable by showing how foolish it would be to say no. It also creates a fear of missing out.
“Yes! I want to convert more leads.”
“No, thanks. I don’t want to convert more leads”
Coaching Toolbox and Business Clinic
Join a community of like-minded coaches who build and make a difference together. Work on your business and solve challenges with our group of experts. Think of the Business Clinic as your business health appointment for your coaching practice. The Clinic is full of experts to help you with specific business challenges – at the core, we can group these into two categories: “fixing” and “growing.”
At the Business Clinic, we will work on both categories to remove common business obstacles while helping your business to grow into a mature, scalable business.
Topics that we cover include:
✔︎ How to generate leads
✔︎ How to advertise
✔︎ How to create coaching programs
✔︎ How to scale your coaching business
✔︎ How to engage followers
✔︎ How to convert leads to clients
✔︎ How to create engaging emails
✔︎ How to create landing pages (websites) that convert
✔︎ How to use coaching software to minimize your administrative time
✔︎ How to use virtual events to attract clients
✔︎ How to use online community groups to get clients
✔︎ How to use surveys to generate sales meetings
✔︎ How to combine multiple income streams for your business
✔︎ How to run your coaching business without large overhead
Visit our Business Clinic to learn more!