Category: Client Acquisition

In order to be successful with marketing, it is important to bring the right people into the conversation. It is not unusual to witness a regrettable or embarrassing brand promotion and wonder “How did that get the green light?” Examples of this can be cultural elements being adopted in a “modern” popular trend or the […]

Consumers are inundated with marketing messages every day. A constant barrage of videos, images, and text promise solutions to every possible problem. The result? An audience primed for decision fatigue. And a frustrated, confused reader is far less likely to become a paying client. So, what’s the solution? Your call-to-action (CTA) button should be direct, […]

There are probably a thousand marketing strategies you could employ at any given time. They come in all shapes and sizes. All you need to do is pick one and get started. But before you do, it’s important to have a strong foundation underlying your marketing. This is the basis on which your ultimate success […]

Of all the things that I’ve implemented in my life and business… There’s really one thing that’s made the biggest difference for me. When it comes to reaching new heights in business, what got you here, truly won’t get you to where you want to go. When I got into a good rhythm with my […]

In the best mastermind groups, you’ll find exceptional, highly motivated leaders who solve problems together, share advice, and push each other to achieve massive success. Masterminds are sometimes referred to as peer advisory boards since members effectively serve as a personal board of advisors for each other. If you are a leader and/or business owner looking […]

Webinars and live events offer a valuable tool for spreading the word about your brand. They tend to be far more effective than many other content marketing tactics. The deciding factor in your webinar’s success is the value you offer your participants. A great way to offer more value is to include guest experts to […]

Getting in the door Any sales team is tasked with defining and outlining the features and benefits of your product/service and tailoring their presentation to uncover and fulfill the specific needs of the prospect they’re addressing. A good sales person will use every avenue available to them to gain entrance into the company – cold […]

We’ve all heard the old Yiddish proverb, “We plan, God laughs.” So, why do we need a strategic plan? Know Your Business, Understand Your Vision, and Articulate It A Strategic Plan is a blueprint of a company’s vision, mission, and objectives. The most comprehensive ones offer a detailed plan of execution, and include quantifiable, measurable […]